Specific Austrian gardeners specialize in the production and marketing of wild perennials and are therefore useful as possible sources for ecological plants. This thesis conducts for the first time an examination of the horticultural approach to and uses of wild perennials in Austria. The primary focus of the thesis is the analysis of three specific wild perennial suppliers in Upper Austria, Lower Austria, and Vienna, as well as interviews of various industry representatives, which gives insight into the uses of wild perennials. Besides examining the actual condition of the wild perennial business, this thesis will also consider market demands from the perspective of the producer and the user as well as the acceptance of wild perennials by private individuals and cities. The aesthetic advantages as well as the importance of conservation of local plants should be emphasized with the help of educational work and research, with the aim of a general acceptance of these plants by the general population. Some Provinces have public initiatives already in place, which contribute to the strengthening of the local production businesses. A market increase for wild perennials can be secured through increased customer demand. The producers of Austrian wild perennials exchange their knowledge with branch colleagues on an international level. The continued development of this networking should enable and promote an across the board supply of wild perennials with regional individuality.